Showing posts with label Rosemary Rogers. Show all posts
Showing posts with label Rosemary Rogers. Show all posts

Wednesday, January 13, 2010

The Sex Lives of Romance Readers


Laura Clawson, in her recent post about the genre, attempted to refute the "myth" that "Romance novels are just porn for women":
romance has not become a $1.37 billion business on the basis of people too embarrassed to admit that they want porn buying 400-page books for the 3-4 sex scenes within. See, they also contain characters and stories, and some people like those. In fact, and I realize this is going to sound as ridiculous as claiming to smoke a lot of pot without inhaling, I mostly skip the sex scenes. I read the books for the stories, and I doubt I'm unique in that.
Since various other romance readers commented in response that they, too, mostly skip the sex scenes, Clawson is clearly not alone in this particular reading behaviour. Still, there's obviously a perception that romances are "porn for women" and the question of how romances affect their readers' sex lives is one that seems to have intrigued many, including a few academics. What follows is a short summary of the existing research (that I'm aware of) into the sex lives of romance readers.

Coles and Shamp (1984) - In their “Some Sexual, Personality, and Demographic Characteristics of Women Readers of Erotic Romances” Coles and Shamp begin by describing the novels under discussion and they state that
Given their tremendous sales, the reading of these books must be a significant behavior for the 20 million loyal readers [...] who buy them. Since these stories are neither well written "literature" nor informative, in the sense of being original or historically accurate, their appeal can only result from some emotionally compelling quality in plots or settings. (188)
Bearing in mind that in the court case over Lady Chatterley's Lover "Penguin won their case, on the new legal grounds of ‘literary merit’ as a justification for explicit sexual content. The mere presence of sexual incidents in a book no longer defined it automatically as pornographic, obscene and illegal" (AgTigress), one might suppose that a work with "explicit sexual content" which is deemed to have no "literary merit" is likely to be labelled as pornography or erotica. Certainly Coles and Shamp write: "it can be suggested that erotic romances are so popular among their readers because they represent a socially acceptable form of mild pornography that is not recognized as such either by those who read them or by the rest of society" (207-8). I do wonder if, however, their article subsequently helped at least some sections of "the rest of society" feel secure in describing romances as "pornography."

If we turn to what Coles and Shamp have to say about readers, we find that they first surveyed "college women" and,
In support of the hypothesis that reading erotic romances is related to sexual deprivation, readers in this group who are more often married or cohabiting, report a mean frequency of 1.45 sexual acts per week, while nonreaders report 2.50 acts per week. (196)
However, the picture of romance readers changed when they surveyed older women:
Older readers reported having sexual intercourse twice as much as did nonreaders and, indeed, more frequently than the national average for all women [...]. In addition, housewife readers reported being more satisfied with sex than nonreaders. These data do not support the simplistic idea, which might have been suggested by the college sample, that lack of sex is forcing women to find other outlets through erotica. (206)
Thurston comments on this to the effect that
While the Coles and Shamp (1984) study, which was conducted in 1978 and focused on the bodice rippers of that period, does not say that erotic romance readers make love twice as frequently as non-readers because they read romances, it does establish a correlation between frequency of intercourse and reading erotic romances, and between reading erotic romances and use of sexual fantasy. (158)
It should be noted that when Coles and Shamp refer to "erotic romances" they are referring to novels which are rather different from those in the sub-genre known by that label today, and they are also different from the novels focussed on by Thurston.

Thurston (1987) - Thurston also refers to "erotic romances" but in her book, The Romance Revolution, she was using the term to refer to both "The erotic contemporary series romances which began appearing in 1981" (Thurston 92) and the "erotic historical romance [which] as an identifiable entity is widely considered to have appeared on the American scene with the 1972 publication of Kathleen Woodiwiss's The Flame and the Flower. Two years later Avon again struck gold with Rosemary Rogers's Sweet Savage Love [...], setting off an avalanche of feisty heroines, high adventure, and sex that sounded the death knell for the suddenly tame gothic and regency romances" (Thurston 67). Thurston, whose The Romance Revolution was published in 1987, states that "the popular romance genre since 1972 has been divided into two basic types - the sweet romance and the erotic romance - with the fundamental difference between them being the presence or absence of specific sexual behavioral norms and explicit sexual activities" (7).

In Thurston's view, "Other story characteristics (contemporary or historical settings, for instance) create secondary divisions in the two subgenres, but it was a specific kind of sexual activity, more and more explicitly described as the 1970s progressed, that created the first and most significant division within the genre" (8). Thurston states, however, that "Sexual content is the most important classifying characteristic [...] because of the kind of sex-role portrayal that came to be associated with it" (7) and that
More and more explicitly articulated after 1972, female sexuality became increasingly complex in the most evolved erotic romances (heterosexual in the genre examined here), and by 1982 it was generally being portrayed as inextricably intertwined with both economic and personal autonomy, and ultimately with a joyously feminine sense of self. (141)
In other words, Thurston seems to be suggesting that in the romances under discussion, sexual freedom and freedom from particular gender ("sex-role") norms have become inseparable.1 Thurston also notes that there are many reasons why people would choose to read romances:
For almost all of the readers surveyed [...] reading romance novels is primarily entertainment-seeking behavior that provides pleasure, escape, relaxation, and renewal because it stimulates and challenges the imagination. Thus the romance as a form of entertainment and escape encompasses a web of complex motivations and gratifications, serving as a means of exploring new ideas about the changing role and status of women in society - a kind of test run or sounding board for a variety of ideas, attitudes, and behavior - at the same time that it provides the security of the familiar. It is the formulaic nature of genre fiction that opens the door to the unfamiliar, and through time and repeated exposure converts unusual or new elements into the ordinary and familiar. (131-32)
Thurston also has something to say about the sex lives of romance readers. She found that "about half of the readers surveyed in 1985 said they use erotic romance novels as sexual fantasy" (134) and that
Seventy-seven percent of the romance readers surveyed in 1985 agreed with the statement "Many of the love scenes depicted in romance novels are sexually stimulating," attesting to the fact that erotic romances contain fantasies that many women can and do relate to sexually. Furthermore, most readers consciously perceived these novels as erotica and said they use them for sexual information and ideas, to create a receptive-to-sex frame of mind, and even to achieve arousal. (10)
Thurston believed that in romances sex "was generally being portrayed as inextricably intertwined with both economic and personal autonomy" (141), perhaps at least in part because at the time she was writing, during the 1980s, many of the novels contained
The New Heroine [who] generally is experienced, confident, self-sufficient, assertive, and even daring - all traits traditionally assigned to men - which means she no longer needs the male guardian, the rake, or the sugar daddy. What does she require in a man? Still a strong-willed character (he must be if he is to be her equal), the New Hero also exhibits many traits traditionally assigned to females - openness, flexibility, sensitivity, softness, and vulnerability - transforming him from invincible superman into fallible human being. Thus androgyny has burst into full bloom. (Thurston 98)
Not everyone saw this as a positive move, however. Jayne Ann Krentz, in her essay in Dangerous Men and Adventurous Women (1992) discussed the
pressure exerted to make romance writers and romance fiction more politically correct. During the past few years, even as romance novels have commanded a spectacular share of the publishing market there has been an unrelenting effort to change them.
Much of this effort was exerted by a wave of young editors fresh out of East Coast colleges who arrived in New York to take up their first positions in publishing [...]. The first target of these reforming editors was what has come to be known in the trade as the alpha male. These males are the tough, hard-edged, tormented heroes that are at the heart of the vast majority of bestselling romance novels. (107)
It is not difficult to see the "New Hero," so pleasing to Thurston, under attack in this scathing comment by Krentz:
you don't get much of a challenge for a heroine from a sensitive, understanding, right-thinking "modern" man who is part therapist, part best friend, and thoroughly tamed from the start. You don't get much of a challenge for her from a neurotic wimp or a good-natured gentleman-saint who never reveals a core of steel. (109)
According to Krentz "The second target of those who attempted to change romance novels was another familiar convention in the books: the aggressive seduction of the heroine by the hero" (109) and she concludes that
The effort to make romance novels respectable has been a resounding failure. The books that exemplify the "new breed" of politically correct romances, the ones featuring sensitive, unaggressive heroes and sexually experienced, right-thinking heroines in "modern" stories dealing with trendy issues, have never become the most popular books in the genre. (113)
Wu (2006) - Perhaps it is at least in part because of this "resounding failure" that some, including Wu, believe that "Most romance novels promote deeply constraining patriarchal values" (131). Wu's
results reveal that female readers self-reported greater sex addiction, greater sex drive and greater number of orgasms required for sexual satisfaction than female non-readers. [...] Contrary to expectations, readers of romance novels had fewer sex partners, a lower level of self-assessed femininity than non-readers, and were older when they had their first thoughts about sex and had their first sexual intercourse. [...] The overall results of this study suggest that the general attitude-behavior pattern of readers of romance novels fits the Harlequin stereotype of nourishing a satisfying sex life in the context of romantic monogamous fidelity, while at the same time vicariously fulfilling sexual desires through fictitious characters in romance novels. (131)
Wu's essay is available online in full and for free.

Anderton
(2009) - Widener University's Center for Education announced that Gretchen E. Anderton had successfully defended her Ed.D. dissertation on "Excitement, Adventure, Indifference: Romance Readers' Perceptions of How Romance Reading Impacts their Sex Lives." Some details about it are now available from ProQuest. Unfortunately you need to have a subscription to the database in order to read them, and a copy of the whole dissertation can only be ordered from ProQuest for a fee.

The dissertation is based on information provided by "Fifty-three women romance readers over the age of 18 [who] completed an online survey composed of multiple choice and open-ended essay questions." That's really not a lot of romance readers, so it's possible the results are unrepresentative of the genre's readers as a whole. In addition, if the online survey is the same one discussed on the romance scholar listserv in August of 2008, and which was titled "Opium or Viagra: The effects of reading romance novels on women's sex lives," then it should be noted that various members of the list who attempted to answer the questionnaire had their responses automatically rejected, and at least one of these rejections was due to the person living outside the US. It's perhaps no coincidence, then, that the introduction of Anderton's dissertation opens with statement that "Since the first modem romance novel was published in 1972, romance novels have contained sex" (1). Since this seems to be a reference to Kathleen E. Woodiwiss's The Flame and the Flower it perhaps indicates that Anderton is following Thurston in taking an American-centred view of the genre's readers.

Since I haven't been able to read the whole dissertation, many of my questions about it remain unanswered but its main findings seem to be included in the abstract and are as follows:
  • In this study, it was found that participants use romance novels primarily to relax and escape the pressures of everyday life and only secondarily to produce sexual arousal.

  • Most of the study participants (75.5%) reported that reading romance novels has had an impact on their sex lives. This occurred in several ways, including making participants more likely to engage in sexual activity and by making them more likely to try new sexual activities.

  • A smaller number of participants (24.5%) stated that reading romance novels has not had any impact on their sex lives, sexual behavior or knowledge about sexuality. These participants emphasized the fictional nature of romance novels and stated that they read strictly for pleasure and do not learn anything or make any behavioral changes based on what they read.

  • With regard to safer sex practices, participants said that romance novels present incorrect or misleading information about safer sex and that they regard them as unreliable in this area.

  • Most participants (85%) reported that reading romance novels has not had an impact on their feelings about their sex partners or has had a positive impact on their feelings about their sex partners.

  • Another major finding of this study was that women who read romance novels and who are satisfied with their sexual relationships feel that there is no basis for comparison between their sex partners and the male protagonist or hero in a romance novel, or that their sex partners compare favorably to the male protagonists or heroes in romance novels. In contrast, women who read romance novels and who are not satisfied with their sexual relationships feel that their sex partners compare unfavorably to the male protagonists or heroes in romance novels.
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1 Specifically with regard to romances, Thurston acknowledges that "Traditional attitudes or viewpoints are still present in a number of stories" (104) and she found that "It is in the area of childbearing and how it functions in the context of sexual and social relationships that the contemporary romance most often is murky" (107). Thurston also notes that
Feminists early on rejected the simplistic assumption that sexual liberation equals women's liberation (a familiar cry being "the sexual revolution is not our revolution"), asserting that it increased the availability of pornography and in general made women more vulnerable to sexual exploitation. They also realized, as Edwin Shur (1983, 118) warned in his comprehensive work on the social control of women, that "when women's active sexuality is acknowledged, it may be misleading presented as the main path to full female liberation," ultimately distracting women from the pursuit of real social change. But while a fully developed sexuality does not predict a conscious sense of self, it is difficult to imagine that such a self could be achieved without it. (140)
The danger warned of by Shur has been explored more recently by Ariel Levy:
Only thirty years (my lifetime) ago, our mothers were "burning their bras" and picketing Playboy, and suddenly we were getting implants and wearing the bunny logo as supposed symbols of our liberation. How had the culture shifted so drastically in such a short period of time?

What was almost more surprising than the change itself were the responses I got when I started interviewing the men and -- often -- women who edit magazines like Maxim and make programs like The Man Show and Girls Gone Wild. This new raunch culture didn't mark the death of feminism, they told me; it was evidence that the feminist project had already been achieved. We'd earned the right to look at Playboy; we were empowered enough to get Brazilian bikini waxes. Women had come so far, I learned, we no longer needed to worry about objectification or misogyny. [...]

There is a widespread assumption that simply because my generation of women has the good fortune to live in a world touched by the feminist movement, that means everything we do is magically imbued with its agenda. It doesn't work that way. "Raunchy" and "liberated" are not synonyms.
Janet/Robin, of Dear Author suggests that in the romance genre, however, traditional versions of female sexuality still predominate: "So-called Dukes of Slut can be heroic, but not Duchesses of Sexual Liberation." She does, however, note that there are more
heroines who have been damaged by sexual promiscuity. [...] In one sense I appreciate the willingness to investigate the darker connections between self-esteem and sexuality in Romance heroines. But I also think it’s interesting that the sexually promiscuous woman written within a construction of romantic love often endures a great deal of shame or punishment (inflicted by others or by herself) before she receives the gift of romantic happiness. Those heroines who are unashamed of their sexual polyamory may, more often than not, be pushed into erotica, where there is no expectation of a romantic happy ending.
Of course, not all romances contain heroines, and the sexuality of the characters in romances featuring gay men has also come under scrutiny recently. Spark in Darkness has summarised some of the issues as he sees them:
M/m fiction as I see it, is literature centring around a male/male relationship. It is also primarily written by straight women.
And I know some gay men loathe it with a fiery passion. And I don’t blame them - because most of it is bloody awful.
No, really. It’s full of gross (and often insulting) stereotypes, focused entirely on the sexing [...] I have read good m/m. But the majority I’ve read doesn’t come close - in fact it goes a long damn way from coming close. In fact, let’s be frank, most of it is porn. The m/m characters have as much relation with actual gay men as the nigh obligatory “lesbian” sex scene in porn aimed at heterosexual men. And, naturally, that has strong implications of appropriation, exploitation and voyeurism to say the least and potential consequences for young gays looking for something about them come across a stereotypical, angst filled, sex obsessed one-hand-reading piece of m/m fiction.

Monday, November 10, 2008

Romance in Teaching American Literature

It's the morning, I wanted to post about some journal articles, and those seemed like good enough reasons to include this picture. However, the journal I'd really like to bring to your attention is not the Morning Journal but Teaching American Literature: A Journal of Theory and Practice. As explained in an introduction by guest editor Suzanne Milton,
This special issue of Teaching American Literature: A Journal of Theory and Practice, devoted to essays written about selected contemporary American romance fiction writers, is intended to provide instructors with bio-bibliographical information about several novelists, highlighting primary themes and motifs, with some analysis of the author’s contribution to the genre. Each entry provides a comprehensive list of the author’s fiction works that can be further explored in the classroom. This issue may also be of interest to researchers, librarians and readers who wish to learn more about a particular novelist.
Unfortunately the articles are liberally sprinkled with editing errors (Sarah Frantz's surname was misspelled, for example).

There's lots of food for thought and discussion, though. For example, Milton writes that
contemporary romance can be traced back to the 1980’s when historical romance was still popular, but a variety of sociological trends created a socio-psychological shift and romance writers responded to these changes by creating more assertive heroines who played an increasingly significant role in shaping their own destiny.
There seems to be an implication in there that historical romance is no longer popular, which seems a rather odd idea to me. In addition, although I'm aware that significant changes took place in the genre in the 1980s, I wonder why Milton didn't decide to trace the modern romance genre back rather further than that. I don't think any history of the genre would be complete without some mention of Mills & Boon (now part of Harlequin), which came into existence in 1908 and published contemporary romances long before the 1980s. One might also wish to mention Mary Stewart, who
is considered by many to be the mother of the modern romantic suspense novel. She was among the first to integrate mystery and love story, seamlessly blending the two elements in such a way that each strengthens the other. Pamela Regis writes, "Stewart's influence extends to every writer of romantic suspense, for Stewart understood and perfected this hybrid of romance and mystery and used it as a structure for books so beautifully written that they have endured to become part of the canon of the twentieth-century romance novel." Popular authors continue to list her books among their favorites and cite her as influential to their own work. And even thirty years after publication, her books continue to be reprinted again and again. (MaryStewartNovels.com)
The essays in this volume of Teaching American Literature, which are all in pdf format, are as follows:

  • Suzanne Milton's "Danielle Steel: Bringing Family Issues to Light." Milton writes that "Danielle Steel is one of the most widely-read romance fiction writers of this century. [...] Sixty-five of her writings fall into the category of romance fiction." Although I haven't read any of Danielle Steel's novels, I got the distinct impression from this essay that, unlike romances, which focus on a central couple, Steel's novels tend to be more akin to sagas since they cover a long span of the heroine's life, or even tell the story of more than one generation of a family.
  • Sarah S. G. Franz's [sic] "Suzanne Brockmann: The Military and the Romance." Sarah's a persuasive advocate for Brockmann, but at first I wondered if this claim went a little too far: "Suzanne Brockmann, New York Times best-selling and RITA-award-winning author, pioneered and popularized military romances." Heyer's An Infamous Army, for example, is a military romance and her The Spanish Bride is historical fiction/military romance. I suppose, though, that one can have many pioneers and there certainly seems to be a consensus that, in the words of AAR's Blythe Barnhill, Brockmann's Tall, Dark, and Dangerous mini-series started the Navy SEALS trend."
  • Wendy Wagner's "Jennifer Crusie: Romance as Academic Question." I'd be really, really interested to know what evidence (other than the subject matter of the novel) Wagner has for this:
    One of the subplots of Trust Me On This involves Crusie's subtle mockery of academic life. [...] Trust Me On This reflects Crusie's disenchantment with academic life; at around this time, Crusie put her dissertation writing on hold in order to complete the MFA program at Ohio State. (4-5)
    Wagner goes on to add that
    In an essay she wrote for Paradoxa in 1997, Crusie argues that romance fiction is not fantasy but instead is centered on women's reality [...] This essay has a fitting placement at the end of her academic career and basically asserts her divergence from academic feminism and the academic literary canon. (5)
    Yet, as Wagner notes (7-8) Crusie edited a collection of essays and short stories (published in 2005) about Jane Austen's Pride and Prejudice, which I'd tend to think of as forming part of "the academic literary canon." And what of Crusie's "This Is Not Your Mother's Cinderella: The Romance Novel As Feminist Fairy Tale," an essay published in Romantic Conventions, a 1999 collection of essays published by Bowling Green State University Popular Press and written by academics about the romance genre? I'd also have to conclude that when Wagner wrote this she hadn't read the blog post Crusie wrote in July 2007 in which Crusie revealed that
    Last week, out of the blue, I had the inexplicable urge to finish my PhD. It’s been hanging fire for over ten years, but suddenly the need was there. And because I am impulsive, I e-mailed good people at OSU and said, “Can I come back and finish?” and by the end of the day, I had half of my committee and a welcome back from the head of the English Department.
  • Fahamisha Patricia Brown's "Beverly Jenkins: African American History and the Romance Novel." Although this is the shortest of all the essays, it goes a long way towards explaining why Jenkins is "the first African American writer since Frank Yerby (1916-1991) to establish a reputation as an author of American historical romance, Beverly Jenkins today stands alone" (3).
  • Patricia Kennedy Bostian's "Amanda Scott: Bringing History to Life." Bostian states that "the successful heroine of the Regency is one whose values are firmly planted in the 20th century, while the setting is meticulously 18th century" (1). I suspect some readers of this blog might disagree with that.

I found Louis Rhead's poster for the Morning Journal at Wikimedia Commons.

Sunday, August 20, 2006

"Freshness," Subjectivity, and What Is To Be Done

In a comment several days ago, I wrote that "A romance novel's aesthetic interest, at least to me, often lies in how wittily or inventively or simply freshly a novelist selects among and deploys the givens of the genre." Laura posed a couple if searching questions in reply:
Eric, this part of what you said's been intriguing me, because although I think I'd usually be able to detect when a romance was breaking a convention of the genre, I've always steered clear of analysing humour or satire. Humour seems so hard to pin down. Do you have any techniques which academics should bear in mind when studying this aspect of texts?

I also wonder about the 'freshness' aspect you mention, because again I think that could be subjective, and it's also quite dependent on what you (generic you) have read in the past. [...] In the past I've studied old texts, and 'freshness' wasn't something I was looking for. How you go about identifying it and demonstrating to a reader of an academic article that it's present in the text you're discussing?
These are hard topics to pursue without sounding like a US commercial for feminine hygiene products ("sometimes a novel doesn't feel so 'fresh'"), but let me see what I can do, especially since the key terms of your questions, Laura, open a whole new set of issues for us as academic readers of romance.

When I read poems, I feel confident--probably too confident--in proclaiming that this or that poem is "fresh" or "witty" (in the sense of "clever" or simply "intelligent," more than "humorous"or "satirical") in its deployment of conventions. These are subjective judgments, however objective my rhetoric may be, but I make the claims based on thirty years of reading poetry, and at least twenty, maybe twenty-five, of studying the history and criticism of the art. During those years, I have internalized a narrative about how the art of poetry has developed, at least in English; I have also seen how critics disagree with one another, so that one critic's major poet is another's minor figure, and one critic's innovation is another's period piece. I've watched literary historians recover largely-forgotten poets (Mina Loy, Edwin Rolfe), and watched critics then wrangle over their value and interest, and slowly but surely I've grown confident enough to pass judgment myself. If I'm wrong, what's the worst that can happen? Someone will disagree with me, maybe disprove me--either with evidence, if I'm making an empirical claim, or with more persuasive rhetoric, if I've made the case for some poem's value--and then the conversation will go on.

When it comes to romance, I'm at a double disadvantage. I haven't read the genre very long, and there isn't much criticism out there for me to draw on as a shortcut. When I tell the story of the genre to my students, I depend on claims I've found in the histories that I have read so far: for example, that The Sheik is a reasonably good place to start the story of modern popular romance fiction, or that The Flame and the Flower changed the shape of romance publishing and inaugurated the age of the "bodice-ripper" or "erotic historical romance." I haven't done the research to test either of these statements myself, nor am I likely to do so. There are huge gaps in my romance reading: gaps I sometimes work to fill, as when I doggedly read Sweet Savage Love this summer (not a book I'd have finished, except for its historical significance as the second of those erotic historicals); gaps I haven't started to address, and may never, as when I tack past the shoals of Nora Roberts books, unsure how to set my course and explore them.

Where does this leave me as a critic? As Laura asks, how do I go about identifying and demonstrating "freshness" to my academic readers?

My hunch is that I'll just make declarations, based on my best sense at the time--my subjective response, in Laura's terms--and make them as ardently and cleverly and confidently as I can, as if I knew exactly what I was talking about. Then I'll hold my breath and wait for someone, probably one of you reading right now, to tell me that I'm wrong--God willing, at the peer review stage rather than when the piece is already in print, but if I make a fool of myself in public, I can live with that.

We are, after all, in the lucky position of creating the field of romance criticism, folks! There's no canon to speak of, and precious little critical orthodoxy to rein us in or weigh us down. If we say that this or that novel is worth reading and teaching, we make it so, at least for a while. If we say that Lydia Joyce's Veil of Night invokes the conventions of Gothic romance and then falters, unable to sustain their haunting and mysterious tone, then so it does, by gum--and, conversely, if we say that it invokes those conventions only to shine a debunking, rationalist light on them to witty and fresh effect, entirely conscious of its every turn, then the novel does just that. We have to decide, and make the case, and see which position wins out. (For my money, by the way, Joyce's Whispers of the Night is a far better book--but what I mean by "better" in this case, I'd need to hash out at length, knowing all the while that there are no set criteria for such evaluations, but that any criteria I use might be the ones to be adopted as this field develops.)

We need so much in this field: terms of art for describing the genre (Pam Regis has given us some, but we need more); a good set of arguments over who are its major figures and which its major texts; some thoughtful, well-researched debunking of what "major" really means, anyway; essays on the pleasures of individual books; Barthesian reflections on "the pleasures of the text" in romance fiction; historicist readings of romance novels in relation to women's history and other contexts; philosophical meditations on love and desire that take works of romance fiction as their instigation, the way that Stanley Cavell's Pursuits of Happiness treats Hollywood comedies of the 1930s. And more, I'm sure!

My hunch is that we needn't worry about being "subjective." We need a lot of good, well-written, confidently subjective criticism in the field, criticism of insight and unabashed advocacy, just as we continue to need solid, "objective" research that keeps the rest of us honest. I wish I had specific "techniques" to suggest, but at the moment, I have only hunches and aspirations--and the sense that, in the words of Bram Stoker's Prof. Van Helsing, "There is work, wild work to be done!"