Showing posts with label Barbara Cartland. Show all posts
Showing posts with label Barbara Cartland. Show all posts

Friday, July 29, 2011

Heyer Bio Teaser and ARPF CFP



A literary plagiarism allegation from the 1950s is set to be given its first detailed airing in a new biography of much-loved novelist Georgette Heyer.

Georgette Heyer: Biography of a Bestseller by Jennifer Kloester (Wm Heinemann, hb, £20, October) reveals the outrage felt by the queen of witty regency romances at the obvious similarities between Barbara Cartland's historical novel Knave of Hearts and her own youthful story These Old Shades (published in 1926), when they were brought to her attention in 1950. (Page)
More details here.

Association for Research in Popular Fictions

Researching Popular Fiction: Method, Practice and Resonant Themes
Saturday 19th and Sunday 20th November 2011
Liverpool John Moores University

Call for papers: We welcome papers considering popular narratives or cultural practices across any media (film, television, graphic novel, radio, print, cartoons and other narrative art, online), historical period and genre.

Topics for this conference might include, but are not limited to:

Empirical, on-line, ethnographic and observational data gathering, archives, quantitative/quantitative data analysis, genre & formula, historical reading experience, reading and storytelling, fandom and cult media, constructing and locating the audience, thematic clusters, book clubs and reading groups, retailing and publishing, transmedia narrative, online discussions and communities, interactive fictions, nineteenth-century serialisation, the bestseller, children’s fictions, online and multiplayer gaming, advertising and narrative, radio drama, the stage and performative narrative, long-format television.

Calls for specific panels will be announced via the ARPF website.

Please contact: Nickianne Moody, convenor for ARPF, Liverpool John Moores University, Dean Walters Building, St James Road,
Liverpool L1 7BR, U.K. by 1st September 2011
Email arpfmail@yahoo.co.uk
And there's some background information here.

Wednesday, October 15, 2008

Hometown Cinderella and the Beauty Myth

October 15th 2008 is Love Your Body Day:
Do you love what you see when you look in the mirror?

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts — lips, legs, breasts — airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?

Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can't use negative images to sell their products without our assistance.

Together, we can fight back.
It may help us "fight back" if we remember that
'Beauty' is not universal or changeless, though the West pretends that all ideals of female beauty stem from one Platonic Ideal Woman [...]. Nor is "beauty" a function of evolution: Its ideals change at a pace far more rapid than that of the evolution of species. (Wolf 12)
Susan Scott, having written a novel about "Barbara Villiers Palmer, Countess of Castlemaine, Duchess of Cleveland (1641-1709), and the most famous/infamous mistress of English King Charles II" observed that
As delighted as Barbara would be today to see her story in so many bookstores, I’m sure she would be horrified by her cropped, faceless portrait on the cover. I’ve mentioned here before that while my publisher wanted to use a real portrait of her, they felt that her much-vaunted beauty wouldn’t hold much appeal to modern readers. Tastes change. What was hot in 1660 ain’t necessarily so now, and today Barbara’s much-praised “languid eyes” look more drugged than seductive.
The beauty of Agnès Sorel, mistress of King Charles VII of France, may also go unrecognised by a modern viewer. Jean Fouquet is thought to have used her as the model for the painting of the Madonna and Child I've included here.

Given the force of the current ideals of beauty, modern women considered lacking in beauty may not stop to consider, or may not even know, that they might have been considered beautiful in other cultures/other historical periods. In addition, as Naomi Wolf has observed, it is difficult for a woman to reject negative judgements about her beauty
because "beauty" lives so deep in the psyche, where sexuality mingles with self-esteem, and since it has been usefully defined as something that is continually bestowed from the outside and can always be taken away, to tell a woman she is ugly can make her feel ugly, act ugly, and, as far as her experience is concerned, be ugly, in the place where feeling beautiful keeps her whole. (36)
In Victoria Pade's Hometown Cinderella the heroine had last met the hero when she was, in his words, "Sixteen years old and as ugly as a mud fence" (29) and "He'd figured that it served her right, that it was a warning of what was below the surface - foul on the outside, foul on the inside. It had seemed fitting" (26-27). Now that Eden is neither sixteen nor ugly, he wonders "if she also wasn't the rude, mouthy, insulting, aggravating nightmare she'd been before either" (29). In this novel, Eden's ugliness made her, as Wolf would put it, "act ugly," and her external, physical transformation and her internal, emotional transformation seem to have gone hand-in-hand. Now that there is "no reason she would be called names or taunted or teased or tormented [...] she didn't have to go into any situation armed for those kinds of battles" (14).

The romance genre has a mixed history with regards to how it depicts female beauty. Sometimes, as Wolf says, it forms part of a tradition of
Women's writing [...which] turns the [beauty] myth on its head. Female culture's greatest writers share the search for radiance, a beauty that has meaning. The battle between the over-valued beauty and the undervalued, unglamorous but animated heroine forms the spine of the women's novel. It extends from Jane Eyre to today's paperback romances, in which the gorgeous nasty rival has a mane of curls and a prodigious cleavage, but the heroine only her spirited eyes. (60)
I'd like to take a look at examples of romance novels which explicitly counter the beauty myth but I thought I'd leave them until next week because today I'm going to examine a couple of novels which embrace the beauty myth. The myth "tells a story: The quality called "beauty" objectively and universally exists. Women must want to embody it and men must want to possess women who embody it" (Wolf 12).

At times the genre can be harsh in its portrayal of women who do not conform to beauty ideals. Barbara Cartland's novels, as far as I can tell, generally feature hyper-slender young beauties as heroines. Her The Unknown Heart is slightly different. Close to the beginning of the novel there is a hyperbolic description of an obese body which depicts it as monstrous and grotesque to the point where it seems to me to be more a manifestation of the terror and fear that some people have of fat, than a realistic description. It may be interesting to note at this point that one of the symptoms of anorexia is that "there is a distortion in how the individual perceives their shape and size, with an excessive investment of their self-esteem in this, and an intense fear of being 'fat'." The heroine's mother exclaims
'Look at yourself! Take a good look!' Mrs. Clay said cruelly. 'And then find me the man who would marry you for anything but your fortune. Look! Look at yourself for what you are!'
Almost as if she were mesmerised into doing what her mother commanded, Virginia stared into the mirror. She saw her mother, thin almost to the point of boniness, with a small, elegant waist [...] a handsome woman [...] Then she looked at herself: small - hardly up to her mother's shoulder - and bulging with fat until she appeared utterly grotesque. Her eyes were lost in rolls of pink fat which puffed out her cheeks and gave her a number of double chins which almost hid her neck. Her balloon-like arms showed through the thin net of her sleeves; her hands, which went almost instinctively towards her face, were red and podgy.
She barely had a waist and in circumference she was three times the size of her mother. (12)
Soon after this, all the food Virginia had been forced to consume has "converted what was naturally a strong young body into a monstrous mountain of unhealthy flesh. Not only could your heart not stand the strain, but the poisons rose into your brain" (29) and gave her a "brain-fever" (29). When Virginia finally awakens from a coma which lasts "one year and two months" (35) she has been transformed into "a girl with very large eyes in a thin, pointed face. The cheek-bones were accentuated, the jaw-line sharp against the long neck" (32). Quite how, in a novel set around 1902, Virginia could have been kept alive while in a coma for this length of time is never fully explained, and again this creates the impression that Cartland's description owes less to reality than to attitudes towards fat and beauty. The near-death experience is presented as a positive one because it is only with a thin body that Virginia gains the love of the hero, and he comments on it admiringly: "'You are as light as the proverbial feather [...] It is not fashionable to be so thin, but you make every other woman seem fat and clumsy" (108). One can only hope that Cartland's exaltation of thinness didn't contribute to making any readers feeling "fat and clumsy" but it certainly reinforces the prevailing cultural attitudes about fat and women's bodies.

A real-life example of a woman who experienced her near-death experience as at least partly positive because it made her thinner and thus more beautiful is provided by Jennifer Crusie who has described how
In 1983, as a single parent with an eight-year-old daughter, I was diagnosed with late stage colon cancer and given roughly six months to live. Through the surgeries and stress, I dropped down to pre-college levels, ten pounds below my recommended weight, and I was thrilled. I was dying, I was leaving a child behind, I was terrified and angry and exhausted and in pain, but by God I was THIN. I wore a bikini in September. Just my luck that my last six months were going to be fabulously thin and they were all in WINTER. [...] My world was being ripped out from underneath me, but I was dying svelte.(emphasis added)
The transformation of the heroine in Pade's Hometown Cinderella is nowhere near as dramatic as that in Cartland's novel, but Hometown Cinderella also seems to suggest to the reader that a woman must either be, or become, beautiful if she is to catch a man. Although I'm singling this novel out for detailed analysis as a recent romance which perpetuates the beauty myth, it should not be seen as an isolated example.1 I have chosen it primarily because I read it recently and because its message about beauty jarred in a way that RfP has described:
Very stylized and didactic novels can jar me with how far they are from how I see the world. It's one thing to read about a fictional character's world and values, but something else to absorb the message that every woman should want to be her, be attracted to the same type of man, or want the same type of relationship. Some of that response originates with the reader, but surely some is about tone and specific messages.
There is something rather didactic about the way in which Pade describes Eden Perry's appearance, and the tone is one which takes for granted the reader's acceptance of particular beauty ideals. The benefits of being beautiful are made clear: everyone that Eden meets when she returns to her hometown seems to have an opinion to offer about the way she looks and "certainly it was a boost to her self-esteem to have everyone exclaiming over the improvements in her appearance" (113).

At high school Eden was considered ugly, the "geeky, braces-on-her-teeth, glasses-wearing, frizzy-haired, flat-chested brainiac in a grade she might have belonged in academically, but certainly hadn't belonged in socially" (11) or, as Cam Pratt, the hero recalls, as a teenager she'd had
hair that had been such a bright orange and so stick-out everywhere curly that it had looked as if it belonged on a clown wig, glasses as thick as the bottoms of mayonnaise jars, braces imprisoning crooked teeth, bad skin and a body that had been as flat as a pancake with only knobby knees and pointy elbows to give her any shape at all. (26)
Now that she's an adult:
lo and behold, the geek was gone.
No more braces - her teeth were completely straight now.
No more glasses - contacts had replaced them a decade ago and eye surgery had removed even the need for those more recently, so her ice-blue eyes were only adorned with mascara.
Her skin had cleared; in fact, there wasn't a single blemish or red mark marring it. Instead it was smooth and creamy and even-toned with just a little blush to brighten it. [...]
Her bustline had developed - there was no question that she was female now, she could fill out a bra with the best of them. Well, with the best of the B-cups, anyway.
Her hair had darkened to a burnt-sienna red - no one had called her pumpkinhead in fourteen years. And the relaxer she used eased the kinky curls into mere waves that she could keep manageable at shoulder length.
So, all in all, no, she wasn't odd-looking anymore. There was no reason she would be called names or taunted or teased or tormented. (13-14)
What really jarred me was the extent to which female beauty was depicted as being quite literally a construction. It's possible that Eden's eye surgery and tooth straightening were necessary for reasons beyond the merely aesthetic, but the fact that the alterations are judged to have improved her appearance sets a very clear standard for beauty and seems to legitimise the altering of the body should it not conform to that standard. To be beautiful, it seems, we need to have "completely straight" teeth, eyes which are not obscured by glasses, and a prominent bust which will permit us to "fill out a bra with the best of them." It's worth noting here that after they first meet as adults, even as Cam notes that her "body was better than it had been," he observes that it wasn't "centerfold better, but definitely better enough" (28).

Altering the body to make it "better," particularly through surgery of the kind which would be required by a woman whose small breasts didn't allow her to "fill out a bra with the best of them" or by a woman who wants to look "centerfold better," can be risky. For those who want to lose rather than gain flesh, and who can't stay in a medically implausible coma like Virginia's, cosmetic surgery offers the option of liposuction, of which the FDA notes that
In order to understand the size of the risk, one paper compares the deaths from liposuction to that for deaths from car accidents (16 per 100,000). It is important to remember that liposuction is a surgical procedure and that there may be serious complications, including death.2
Cosmetics aren't without their risks either:
the Campaign for Safe Cosmetics—a coalition of environmental, health, and women’s advocacy groups—had 33 name-brand lipsticks tested at an independent laboratory. The results were unsettling enough to wipe the glossy grin off anyone’s face: Fully one-third contained lead at levels exceeding the FDA’s 0.1 ppm (parts per million) limit for candy. [...]

The European Union has banned 1,132 known or suspected carcinogens, mutagens, and reproductive toxins from use in cosmetics, but only 10 such chemicals are banned in the United States, leaving us with mercury in mascara, petrochemicals in perfumes, and parabens in antiperspirants. And just as none of the offending lipsticks’ labels indicated the presence of lead, the FDA allows potentially hazardous chemicals like phthalates—industrial solvents linked to birth defects in boys’ reproductive systems and premature puberty in girls—to slip into ingredient lists under the umbrella term “fragrance.” 
(Houton)
In Hometown Cinderella, however, non-use of cosmetics is linked to patriarchal oppression since Eden's grandfather, a dour retired minister of the church who believes that "men are the rulers of the earth, women should know their place" (86) imposed a "no-makeup restriction" (82) on his wife.

The reader is given lots of detail about Eden's use of cosmetics. For example, late at night, before asking Cam for
help with her electrical outage, Eden decided that if she was going to have to be seen, she had to make sure she wasn't too unsightly [...] If she'd been about to meet up with anyone other than Cam Pratt she probably would have gone as she was - face scrubbed clean, hair stuck in an untidy ponytail. Only she wasn't meeting up with anyone else and she just couldn't go without reapplying blush and mascara. (38)
When attending a wedding she "added a taupe-colored eye shadow to her blush and mascara regimen [...] she'd been pleased with how she'd looked and had left home feeling comfortable and confident" (60). When Cam, who has spent all day with her, pops out to buy a pizza, Eden seizes the opportunity to "head for the bathroom to take her hair down [...] so she could run a brush through it. She also refreshed her blush and added lip gloss" (80-81). On another occasion she yet again makes "a speedy bathroom stop to fluff her hair and apply a little lip gloss" (114) and when she makes a decision to seduce Cam she applies "a hint of eyeliner, mascara, blush and her best lip gloss" (234).

However, even if a woman temporarily achieves the pinnacle of seductive beauty, she knows that she will age. Eden is perhaps more aware of this than most women because of her job: she's a forensic artist who's been "hired to do an age-progression" (8) of the face of a woman wanted for questioning by the police in relation to a very old case. Since the woman in question is Eden's grandmother, Celeste, when Eden discovers that Celeste has put on
"At least fifty - and maybe seventy-five - more pounds? Celeste really did gain," Eden marveled. "That takes her out of the fluffy-grandma-body and puts her into a whole other weight category."
"It would make her pretty big," Cam agreed.
"And because we share the same genes, I guess I won't have another cookie," Eden said [...].
Cam laughed [...] "I don't think you have anything to worry about," he said with enough appreciation to please her.
But still the thought of a grandmother who could be very large made her decide against any more cookies and instead she stood, brought a dish of sugar-free mints from the kitchen and popped one of those instead. (150)
And is there a racial aspect to the beauty myth? Is it just a coincidence that Eden's eyes are "ice-blue," her skin is "smooth and creamy" and her hair is now free of "kinky curls"? If "kinky curls" make a woman look "odd" and if "stick-out-everywhere curly" hair is associated with "clown wig[s]" the conclusion one might reach is that many black women naturally have "odd" hair, which looks like a clown wig.3 As The Angry Black Woman observes, there are many issues other than aesthetics hiding beneath the beauty myth:
If you don’t think that black people’s hair isn’t a battleground for issues of race and culture and assimilation and bigotry, you haven’t been paying attention to the news. When a U.S. Congresswoman can be called names because of her hairstyle (or lack thereof) and people can be denied/fired from jobs for not wearing a hairstyle that makes white people feel comfortable, there is a serious, serious problem.
More subtle, though, is a pervasive feeling of never being good enough. As Latoya Peterson writes:
In discussions of beauty - particularly those on women centered blogs - white women can understand being held up to an unrealistic standard of beauty. To be impossibly thin, impossibly blonde, impossibly clear skinned, with a body that defies the law of physics is presented as something that is attainable if you try hard enough and buy the right products, though many women find these efforts to be futile. What most of these conversations do not understand is that when black women pick up these kinds of magazines, or watch advertisements on TV, or popular television shows with popular white actresses, we do not get the message “try harder.”

The message we receive is never.

You will never look like this. Not if you straighten your hair, or lose weight, or work out every single day, or have the perfect body and the perfect wardrobe to match. Even if you fit all those requirements, you’re still “pretty for a black girl.”
The financial incentive to perpetuate the beauty myth and keep women of all races unhappy about their appearance is obvious when one considers the interests of the cosmetics, dieting, fashion and plastic surgery industries. The result, according to a YWCA report, is that
Every woman in the United States participates in a daily beauty pageant, whether she likes it or not. Engulfed by a popular culture saturated with images of idealized, air-brushed and unattainable female physical beauty, women and girls cannot escape feeling judged on the basis of their appearance. As a result, many women feel chronically insecure, overweight and inadequate [...]. Moreover, the diet, cosmetic and fashion industries are often too willing to exploit these narrow beauty standards so women and girls will become cradle-to-grave consumers of beauty products, cosmetic surgery and diet programs.4
Ironically Dove's recent "real beauty" campaign, which partially challenges the beauty myth, nonetheless illustrates this point:
Unlike most mass media images of beauty that we see, the Dove campaign includes women of colour, women over 40 and women who weigh more than 100 pounds. The campaign has won accolades for its social conscience, including in the feminist pop culture magazine Bitch.

However, there is a contradiction in this “Campaign for Real Beauty”. While the website and the ads are of “real women” who are proud of their “real curves,” the actual goal of the campaign is to convince women to buy “Dove Firming”: a product designed to reduce the appearance of cellulite in two weeks. [...]

Although the campaign presents more realistic role models for women than is the norm, the central message remains the same. Beauty is not something that comes naturally to women: it requires endless effort, as well as the purchase of various products designed to change or hide women’s problem areas. (Esmonde)
The financial aspect of the beauty industry helps to explain why it has been expanding to target men, too. Wolf's book was first published in 1990 and in it she warned that "Advertisers have recently figured out that undermining sexual self-confidence works whatever the targeted gender [...] advertising has begun to portray the male body in a beauty myth of its own" (288-89).

Hometown Cinderella perpetuates a muscular beauty standard for men. This may, to a certain extent, eradicate the inequality between the sexes with regards to the relentless pressure to become and remain beautiful, but it does so by putting more pressure on men. In addition, male beauty remains firmly associated with muscular power, whereas feminine beauty is associated with a slim, youthful appearance. Jane at Dear Author recently observed that
Romance alpha males are physically overpowering. In one Brenda Joyce book, the hero is described as having a “huge club-like manhood,” and a “slab” of pecs. In the last JR Ward book I read, John is described as needing “a fleece the size of a sleeping bag, an XXXL T-shirt, and a pair of size-fourteen Nike Air Shox.” In the recent Diedre Knight book, Red Fire, the hero was an ordinary 5′ 7″ until his immortal transmogrification when he became “between six-foot-four and six-foot-five. Depend[ing] on the day . . . A variety of factors.”
The disparity between heroic heights and that of the average size for men in various countries was noted by RfP. Cameron Pratt isn't a vampire or other paranormal creature, but the connection between size, muscle power and super-heroic power is mentioned explicitly in Hometown Cinderella. Eden fears that because he has "powerful pectorals [...] bulging biceps [...and] jaw-droppingly impressive shoulders" he may be "A magnificently muscled man of steel who might not technically think of himself as a super man" (93) but who nonetheless considers himself to be nearly "invincible. Indestructible" (93). Luckily Cam is aware that despite the physique that so impresses Eden, he's not endowed with paranormal or super-human abilities.

Cam's size and physical power are emphasised throughout the novel. Even as a teenager he'd had a "body that had been buff" (93) and he was considered "hot stuff [...] The guy every senior girl - except Eden - had wanted to end up with" (10) but he "had somehow matured into a more colossally handsome specimen than he'd been the last time she'd seen him" (15, emphasis added). Later, looking out of her window and into his gym, she catches
a glimpse of him from behind, reaching long, well-muscled arms upward and grasping the bar [...] in his huge hands. [...] he was in very, very good shape [...] Her eyes lingered on that back. On those biceps flexing, bulging within glistening skin that seemed barely able to contain them [...] The man had stamina [...] and strength and a fabulous physique that she had some kind of irrational urge to get closer to. To touch. To test for herself if those muscles were as solid and unyielding as they looked.(32-33)
This isn't a one-off description. When Cam "rolled his massive shoulders," for example, it makes Eden's "eyes nearly pop out of their sockets to see it" (86), and she follows him from the room with "her gaze glued to the rear view of shoulders that were a mile wide and looked as if they had the power to easily carry sacks of cement" (87). When his "bulky arms and thick thighs had been all pumped up [...] he'd looked so sexy she'd hardly been able to breathe" (134). In fact, his body with its "supreme derriere" (167), "rock-solid chest" (193), "iron-hard rod" (197), "Glorious, glistening broad shoulders; pectorals taut and cut; narrow waist and tight abs" (198), "big hands" (216) and "massive thighs" (240) is a frequent focus of Eden's attention. There's no question that Cam's muscled body is one that Eden finds almost irresistibly attractive.

Men are catching up with women in their levels of dissatisfaction with their bodies:
One of Britain's leading eating disorder experts says as many as one in five young men are deeply unhappy with their body image.

Dr John Morgan said that for every man with an eating disorder there were 10 more who desperately wanted to change the way they looked. [...] Dr John Morgan said he believes images of male beauty in the media are part of the problem, and that there's now just as much pressure on young men to look slim as there is on women.

"The ideal male body image has changed into quite an unhealthy shape," he admitted.

In the past blokes have been comfortable with beer bellies. Now, men and boys are under huge pressures to look good."

He explains that while the slim but muscular look, a six-pack, big arms, and a slim waist, has become the cultural 'norm', it's not a naturally obtainable figure.

Dr Morgan added: "It's completely unhealthy, and to achieve that sort of shape you've got to be either working out for hours in a gym, making yourself sick, or taking certain kinds of illegal drugs." (BBC)
It seems a good time to stop and think about how some aspects of the romance genre perpetuate virtually unattainable beauty ideals for both men and women, why they do this, what the effects of the beauty myth are, and who really benefits.

1 For example, Tumperkin wrote a review of Julia James's The Italian's Rags-to-Riches Wife in which she observed sarcastically that despite the heroine being transformed into a beauty
there's a Big Mis that sends Laura hurtling back to England to defiantly regrow her eyebrows. Alessandro is presented with an horrific tableau when he rings her doorbell:

...She'd reverted. It was the only word for it. Her hair was hanging in lank soggy rags around her face, she wore no make up, her eyebrows were overgrown, her skin blotchy...

But no-one can accuse Alessandro of being shallow. Although he's disgusted when he sees her again, he's able to overcome his nausea. So long as he keeps his eyes shut
2 Serious complications and even death can also occur as a result of other forms of plastic surgery:
Surgery can never be easy or risk free - even when the patient can afford the very best care. [...] Kanye West lost his mother, Donda, who apparently developed complications following a tummy tuck and breast reduction. Donda was 58, a former professor of English who had given up a 31-year tenured post to manage her son's business affairs. Stella Obasanjo, the first lady of Nigeria, died in 2005, aged 59, after a tummy tuck in a Spanish clinic. James Brown's third wife, Adrienne, died in 1996, aged 47, following an undisclosed cosmetic procedure. In 2004, Olivia Goldsmith, author of the First Wives Club, suffered a fatal heart attack at 54 as she was being prepared for a chin tuck. (Kleeman)
Women also seem to be seeking surgical alteration to an increasing number of body parts and undergoing operations on which little research has been conducted:
A leading urogynaecologist has spoken out against the growing popularity of cosmetic vaginal surgery.

Professor Linda Cardozo, of King's College Hospital, London, says little evidence exists to advise women on the safety or effectiveness of procedures.

These include operations to make the external appearance more "attractive" and reshaping the vagina to counter laxity after childbirth, for example. (BBC)
3 Some of the clown wigs available for sale here and here are explicitly described as Afros.

4
Betty Friedan once asked concerning the feminine ideal of the fifties and early sixties
Why is it never said that the really crucial function, the really important role that women serve as housewives is to buy more things for the house? In all the talk of femininity and woman’s role, one forgets that the real business of America is business. But the perpetuation of housewifery, the growth of the feminine mystique, makes sense (and dollars) when one realizes that women are the chief customers of American business. (181)
As Wolf observes
Feminists, inspired by Friedan, broke the stranglehold on the women's popular press of advertisers for household products, who were promoting the feminine mystique; at once, the diet and skin care industries became the new cultural censors of women's intellectual space, and because of their pressure, the gaunt, youthful model supplanted the happy housewife as the arbiter of successful womanhood. (11)

I found the photo of the Madonna in Fouquet's Melun Diptych at Wikipedia. I feel compelled to add one final comment on Hometown Cinderella, which is that the sex scenes include some interesting phrases. One of Eden's breasts is described as a "smallish globe of yearning" (162) which Cam then starts "working [...] like a fragile mound of clay, kneading, lifting, pressing into it. Then he located that tightly knotted crest with his fingertips, tugging, tweaking, pinching, rolling it" (162). I suppose it's not completely unrelated to the topic of the post, since the globe is "smallish" and the metaphor of it as a "mound of clay" might, at a stretch, be taken to indicate the malleability of the female body.

Friday, October 26, 2007

Barbara Cartland


Sandra recently discovered that her students, when shown a photo of the lady in question, were unable to recognise Dame Barbara Cartland, perhaps the most famous, and certainly one of the most prolific, romance authors the world has ever known. Sandra was truly shocked, as am I, for Cartland has no equal and was, in many ways, the embodiment of (and possibly the source of) many of the stereotypes about romance authors.

As Mary Cadogan has observed, Cartland's novels
underpin the traditional pattern of female fragility and male dominance [...]. The role of the raffish hero is simply to awaken the innocent heroine to broader and deeper areas of experience and passion. Luxuriantly named leading ladies - Magnolias, Darcias and Honoras - progress from fearing to fancying the men into whose arms they have been thrust. The novels are slim, with little space for the slow stop-go arousing of mutual understanding and ardour that the genre generally demands. Action abounds; the pace never slackens as heroines are trundled through chases and abductions and forced marriages until in the final clinches the high-flown assertions of devotion can be delivered, with supreme confidence by the male characters ('you have given me your heart, and I think too your soul'), and more haltingly by the heroines ('without your love the world is ... empty and dark, and I would rather ... die than go on living'). (197)
Here's an example of the type of hero and heroine Cadogan's describing:
He had for so long associated with sophisticated women who belonged to the raffish and rather fast set that surrounded the Regent at Carlton House that he had forgotten, if he had ever thought of it, that there were girls as pure and innocent as Alexia.
But in his soul he knew that this was what he had always wanted in his wife. [...]
"I love you, my darling!" he said. "I love you so overwhelmingly, so completely, that it is going to take me a lifetime to tell you how much you mean to me."
"I love you ... too!" Alexia murmured. "But there do not seem to be enough words in which to ... express it."
"I told you your vocabulary was limited," the Marquis said with a smile. (Problems of Love, 146-147)
The final kiss is often a moment of almost mystic intensity:1
She felt a sudden flame shoot through her body; she felt as if he drew her like a magnet into his keeping and that he would never let her go. She felt her lips respond to his and knew that this was a love which would never alter or grow less.
She felt him draw her closer still until they were one; indivisible - one heart, one soul, one love for all eternity. (Runaway Heart, 301-302)
Cartland died in May 2000, at the age of 98, but her legacy, including a bright pink website, lives on.

Here's part of the obituary which appeared in The New York Times:
Throughout her professional life, Dame Barbara possessed a most uncommon ability: she was able to turn out 50,000-word novels at the rate of two a month. During the 1980's, when she was hardly young, she routinely produced 23 titles a year. With all of it she still managed to live the good life in Camfield Place, her gracious 400-acre estate in Hertfordshire, with Twi-Twi, her Pekingese, and with her white Rolls-Royce ever at the ready, a pink mohair rug neatly folded in the back seat, there to keep guests comfortable when they were driven to her home from the station.

And although her name may not have been taken seriously by the more serious students of comparative literature or by the subscribers to literary supplements, about one billion copies of her 723 books were printed and sold in 36 languages. Bantam and Jove Publications were among her several American publishers.

She has appeared in The Guinness Book of Records as the world's best-selling author, breaking records for 18 years.
BBC Radio 4 recently aired a documentary about her, Encounters with the Pink Dame, presented by Liz Kershaw, but currently the link isn't playing the right programme so you may find yourself listening to a documentary about yuppies driving fast cars along London's motorways instead. However, if you'd like to listen to Speed, Greed and the M25, in which "James May uncovers the secret history of the M25 Road Race and looks back at the greed of the late 1980s as Porsche-driving city traders indulged in illegal contests of speed", you can either listen to it via the link for the Cartland documentary or find it here. There is in fact a tenuous connection between the two programmes, because in her younger days "Barbara Cartland came to Brooklands [a "race track, now marooned in the suburbs of Weybridge in Surrey"] because she was a gossip columnist [...] Brooklands was where all the gossip was. They used to call it 'the Ascot of motor racing'." (The Telegraph, 2006).
  • Cadogan, Mary. And Then Their Hearts Stood Still: An Exuberant Look at Romantic Fiction Past and Present. London: Macmillan, 1994.
  • Cartland, Barbara. The Problems of Love. London: Corgi, 1978.
  • Cartland, Barbara. The Runaway Heart. 1961. Long Preston, North Yorkshire: Magna, 2002.
  • Greer, Germaine. The Female Eunuch. 1970. London: Paladin, 1971.

1 Germaine Greer, commenting sarcastically on a scene in one of Cartland's novels in which the hero kisses the heroine's hand, observed that "when handkissing results in orgasm it is possible that an actual kiss might bring on epilepsy" (178). Cartland does describe kisses as being so intense that they resemble other authors' descriptions of orgasm, or religious ecstasy.

The photo is of the cover of Tim Heald's biography of Dame Barbara Cartland. It shows her in one example of the type of pink dress that came to be almost her trademark.

Sunday, February 11, 2007

What do you think's romantic?

We're coming up for Valentine's Day, so I thought it might be a good time to think about what we mean by 'romance' and 'romantic' in general, and also on the relationship between these ideas and the modern romance genre.

According to Jackie Stacey and Lynne Pearce
Despite the fact that the late twentieth-century has offered us many new possibilities for how we may conduct our interpersonal relationships, romance itself seems indestructible. While studies like Shere Hite's [...] reveal a dramatic increase in divorce, non-monogamy, couples living together outside of marriage, and other 'non-standard' relationships (including a noticeable increase in the number of gay and lesbian relationships), the trappings of 'classic romance' (love songs, white weddings, Valentine's day and so on) remain as commercially viable as ever. (1995: 11, my emphasis)
I think we'd all acknowledge the truth of the italicised part of that statement. In the US alone,
According to the National Retail Federation’s (NRF) 2007 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, the average consumer will spend $119.67 on Valentine's Day, up from $100.89 last year. With 63.4 percent of consumers planning to celebrate the holiday, total 2007 Valentine's Day spending is expected to reach $16.90 billion. [...] Popular gifts include cards (62.8%), candy (48.4%) and flowers (36.7%). In addition, close to half of consumers (45.3%) will treat their loved one to a special evening out. (National Retail Federation, 2007)
As Pearce and Stacey noted, the increasing number of people who are 'out' and living openly in gay and lesbian relationships has not diminished the appeal of traditionally romantic gestures. In fact, in the UK where gay and lesbian civil partnerships give legal recognition to such relationships, there are now business targeting 'pink weddings' and 'one survey suggests the pink wedding industry could be worth as much as £600m by 2010' (BBC).

So romance and traditional concepts of the romantic are alive and well, though they may be given a modern twist by some. They can also have a downside:
It has been estimated that for one in ten new spouses, the anticlimax of married life is so severe it develops into what is known as postnuptial depression. This increasingly common condition can continue for months, leaving sufferers feeling disillusioned, confused and even questioning if getting married was a mistake.

But when so much has been invested in the wedding, it's no wonder so many people experience such a comedown. (BBC)
It's possibly worth remembering that some 'romantic' settings and objects have a relatively recent history whereas others are much more traditional. Almost all are also culturally specific. Diamonds, for example, did not always have the prominence they do now:
The diamond engagement ring was one of the greatest triumphs of mass consumer marketing. The "tradition" is said to date back to 1477, when Austria's Archduke Maximillian presented his fiancée, Mary of Burgundy, with a diamond engagement ring, but diamond ownership remained very much an aristocratic frill until the discovery of the South African stones. The South African boom "democratized" diamonds to a certain extent, and by the 1920s you find "Good Manners" manuals recommending diamonds for American brides. The big marketing push did not come until the late 1930s, however, when Harry Oppenheimer of De Beers Consolidated Mines, Ltd., hired the N. W. Ayer advertising agency to boost diamond sales. Plans for the campaign were ambitious. The company arranged for movie stars to flaunt the company's jewels, and Hollywood screenwriters were approached to include "diamond themes" in movie scripts. (Proctor 2001: 390)
Epstein describes how this newly created tradition was introduced to Japanese society through highly successful marketing:
When the campaign began in 1968, less than 5 percent of Japanese women getting married received a diamond engagement ring. By 1972 the proportion had risen to 27 percent. By 1978, half of all Japanese women who were married wore a diamond on their ring finger. And, by 1981, some 6o percent of Japanese brides wore diamonds. In a mere thirteen years, the fifteen-hundred-year Japanese tradition was radically revised.
So what has this got to do with romance novels? Well, it seems to me that this 'commercially viable', 'classic' model of romance is perhaps one that non-romance readers associate with the romance genre. The Compact Oxford English Dictionary, for example, among other definitions of 'romance', states that 'romance' can mean ' a book or film dealing with love in a sentimental or idealized way'. You literally can't get much more sentimental or idealised (or fluffier or pinker) than Barbara Cartland, who 'was known as the Queen of Romance, writing 723 books with estimated worldwide sales of one billion copies in 36 languages'. Here's a sample of her writing-style:
She had not imagined a kiss could make her feel as if a streak of sunlight ran through her body, making her pulsatingly alive.
It was so rapturous, so perfect, that she thought the angels she had heard singing at Letty's wedding were all round them, and the wonder of the Marquis's lips were part of the music, the beauty, and everything she had thought was out of reach (1978 : 138)
You don't tend to find writing like that any more in modern romance novels, but the stereotypes about the genre persist. In 2006, for example, romance author 'Emily Giffin, author of best sellers such as "Something Borrowed" and "Something Blue"' was quoted saying of the genre that "It's not all lace and moonlight and heaving bosoms. That's all nice, but it's about a lot more than that'. But clearly the very fact that she mentioned the 'lace and moonlight and heaving bosoms' is an indication that she believed that this was a perception which exists about the genre, and she was right. Harlequin Mills & Boon in particular have tended to be associated with this type of 'classic' or 'traditional' view of romance. One article written in 2005 about the Bombshell line which was then being launched noted that 'Harlequin Mills & Boon [...] are famous for giving women an easy read, filled with old-fashioned romance' (my emphasis). Another article, this time from 2006 and about a workshop for would-be Mills & Boon authors begins:
In a fairy-tale castle painted pink, romance is in the air. A dark, brooding hero with a cruel smile is toying with the affections of a girl who has a tiny waist and a trembling heart. Fear and desire tussle within her as he touches her blushing cheek with the rough fingers of a huge hand. Then, breaking the spell, the clock strikes 11am and it is time to stop for tea and chocolate biscuits.
Harlequin's 2007 Romance Report has been criticised for what it doesn't do:
Does the report talk about how smart romance readers are? Or how diverse they are? Does the report highlight books, trends in reading, or new authors? Does it uplift the genre and speak to the issue of credibility? No. It panders to every godforsaken stereotype about romance readers out there. [...] The report is about statistics compiled, not of readers and what they want to see in their books or covers that are appealing or topics and so forth. Instead it is a report of what 2,256 US adults think of romance.
The Smart Bitches weren't very impressed either and declared that Harlequin were Doing More to Damage the Cause than Puffypaint Sweaters.

It seems to me, though, that Harlequin's efforts weren't entirely illogical or misdirected. Given the perception that romance (in the sense of romantic gestures and ways of behaving) involves pink cards, lace underwear, chocolates, roses, moonlight and serenades, and the fact that Harlequin Mills & Boon, and by association the whole romance genre, is still very strongly associated with this sort of romance, it made sense for Harlequin to try to highlight changes in people's perceptions of what's romantic that reflect the wide range of situations that are to be found in modern romance novels. According to Harlequin we are now seeing the rise of ' the New Romantics – men and women who are searching for a type of romance that is more accessible and realistic, a type of romance that complements their own personal style and comfort level'. Some of these people would presumably be unlikely to approach the romance genre if they thought it was all about 'classic romance'. And, according to Harlequin, there are a lot of people thinking this way: 'More than four in five men (87%) and nine in ten women (93%) agree that it [romance] can be whatever you want it to be. As the numbers suggest, everyone is looking for a type of romance that is accessible and natural to them'. I suspect that Harlequin, with its wide range of category lines catering to different tastes, doesn't want to alienate any of them, so the report doesn't insult those who still appreciate traditional romantic gestures. Instead it states that:
Flowers and chocolate are still in, considering 72% of all men and 78% of all women disagree with the statement that traditional ideas of romance such as flowers and chocolate are outdated. The new romance is whatever you want it to be, so if the old classics are your style, then by all means keep it up. Just remember, especially this Valentine’s Day, there’s an entire world out there beyond flowers and chocolate.
I wonder whether there's any correlation (either positive or negative) between people's tastes regarding real-life romance and their preferences in romance novels. Are those with a penchant for red roses and candle-lit dinners more likely to look for romance novels with the more conventionally romantic settings and characters? Or could it be that those who in real life take a cynical view of romance prefer these settings precisely because they're different? Do real-life pragmatists prefer a bit of grit and realism with their Happy-Ever-Afters or do they opt for a greater degree of escapism in their fiction? I suspect one can't make generalisations, and although it's probably fairly obvious by now that my personal preference isn't for 'classic romance', I don't in any way wish to deride the tastes of those who prefer different sorts of books or romantic gestures.

In many ways this takes me back to my discussion about 'wallpaper' historical romances. I suspect that the more wallpaper-ish a novel is, the more it can omit the details which would seem less than romantic to some readers. This goes well beyond the way that issues such as those surrounding personal hygiene are often glossed over in historical romances. In a 'wallpaper' historical the characters can behave and think in ways which will seem more 'romantic' to 21st century readers. My reading of medieval chronicles has left me with the impression that most medieval noblemen were the equivalent of modern-day politicians, and there aren't many heroes or heroines who have that profession (All About Romance has a very short list of them), which makes me wonder if it's seen as less 'romantic' or 'heroic' than many others. Juliet Flesch reports that
Market surveys [...] have found that readers do not warm to politicians, athletes or actors as heroes. According to Emma Darcy, Alison Kelly, Joan Kilby and Marion Lennox, they are seen as self-absorbed, unlikely to make the commitment required of the romance hero or heroine to human relationships in general and one relationship in particular. (2004: 227)
I wonder if historical romances tend to feature aristocratic characters at least in part because many of the items which we associate with romance (lace, silks, candles, music, chocolate, expensive jewellery) would previously have only been accessible to the aristocracy in large quantities and high quality. Ironically, the poets, authors and aristocrats of the past often associated romance with the countryside and peasants, though in an extremely 'wallpaper' form. In pastoral literature the bucolic life is presented as the antithesis of the intrigue and political manoeuvring to be found at court:
The pastoral convention is an idealized version of country life that draws on Greek, Roman, and Biblical examples. Pastoral praises the freedom and contemplative life absent of personal ambition, the power struggles of the court, and fortune's vagaries. (William E. Smith, course materials for English 214)
Here's part of the Elizabethan poet Christopher Marlowe's The Passionate Shepherd to His Love:
Come live with me and be my Love,
And we will all the pleasures prove
That hills and valleys, dale and field,
And all the craggy mountains yield.

There will we sit upon the rocks
And see the shepherds feed their flocks,
By shallow rivers, to whose falls
Melodious birds sing madrigals.

There will I make thee beds of roses
And a thousand fragrant posies,
A cap of flowers, and a kirtle
Embroider'd all with leaves of myrtle.

A gown made of the finest wool
Which from our pretty lambs we pull,
Fair linèd slippers for the cold,
With buckles of the purest gold.
(There's analysis of the poem here and here). Marie Antoinette
directed architect Richard Mique and artist Hubert Robert to conjure up a sylvan fantasy of artificial streams, grottoes and winding paths. (During nighttime galas, a Temple of Love rotunda and a glass music salon were illuminated by wood fires hidden in trenches in the ground.) In 1784, the two designers created what, from the outside, appeared to be a hamlet (the Hameau) of cracked and tumbledown cottages, which, in fact, were appointed with comfortable couches, stoves and billiard tables. (Smithsonian Magazine)
So, what do you think's romantic? And are there some settings or professions which you don't find romantic?
----
  • Cartland, Barbara, 1978. The Problems of Love (London: Corgi).
  • Flesch, Juliet, 2004. From Australia with Love: A History of Modern Australian Popular Romance Novels (Fremantle, Western Australia: Curtin University Press).
  • Proctor, Robert N., 2001. 'Anti-Agate: The Great Diamond Hoax and the Semiprecious Stone Scam', Configurations, 9.3: 381-412.
  • Stacey, Jackie and Lynne Pearce, 1995. 'The Heart of the Matter: Feminists Revisit Romance', in Romance Revisited, ed. Lynne Pearce & Jackie Stacey (New York: New York University Press), pp. 11-45.
P.S. For those of you who are really, really sick of 'classic romance', here's a link to the Be My Anti-Valentine site: 'The idea of the site is to provide an alternative card-sending service for all the people who think Valentine’s Day is sickly-sweet, exclusively coupley, consumerist nonsense or otherwise a bit naff' (from the FAQs). The creator of the site doesn't reject romance:
I’m not anti-love or anti-romance or anti-relationships. I’m against hollow gestures prescribed by people who are out to make money out of the holiday. [...] I’m against anyone with a vested interest telling us how and when it’s appropriate to be affectionate - say it with roses, a diamond is forever, if you REALLY loved her, you’d take her to Paris. [...] I hate the fact that flowers which are reasonably priced at any other time of the year suddenly rocket in price in February, only to plummet again afterwards.
The site may not stay up for long after 14 February, so here's a link to a blog-post giving the basic details.