Between 2010 and 2011 two new publishing enterprises appeared in South Africa: Sapphire Press, an imprint of Kwela Books, which is in turn owned by the giant NB Publishers, and Nollybooks, a small-scale entrant into the market. Between them, in the course of their first two years, these publishers brought out twenty-seven romance novels. Aimed explicitly at a black female readership, and written to a tightly prescriptive set of guidelines, these postapartheid romances are of identical length, have similar plots, characters, and themes, and are packaged and marketed in much the same way. They tell the stories of feisty, attractive young women, often from poor backgrounds, working their way up the ladder of professional success and falling in love with handsome, successful older men, often their bosses. Hero and heroine are always black, and the romantic attachment between the two is always the main theme. The progress of the romance is bound up with the overcoming of work-related obstacles, and the ending of each novel harmonizes the romantic and professional triumph of the heroine. (154)I took a look at the guidelines given by Kwela and they do seem "tightly prescriptive" (though it's possible that as with Harlequin Mills & Boon, in practice, there's a bit more variation than one might guess from reading the guidelines):
Typical style of a Kwela romanceWarnes states that
• Think Mills & Boon
• The story must be set in South Africa, preferably a big city like Johannesburg
• The story is told from the main female character’s perspective
• The story is told in the third person
• Both hero and heroine should be black South Africans.
The main female character (heroine)
The heroine is:
• an independent, spunky, smart woman;
• financially independent;
• in her mid-twenties to early thirties;
• extremely self-motivated;
• determined to achieve success; and
• committed to overcoming past hardships.
The heroine feels:
• financially responsible for her family.
The heroine has:
• a strong spiritual base;
• at least two girlfriends on whom she can rely for moral & emotional support; and
• a modern outlook on life and on the role of woman in society.
The heroine likes to:
• visit local hotspots to see who’s who and to be seen.
The heroine should:
• experience personal growth and self-discovery; and
• realise her own worth and inner strength.
The main male character (hero)
The hero is:
• strong
• Intelligent
• good-looking
• slightly older than the heroine (late thirties to early forties)
• successful in his career
• more traditional in his outlook on life than the heroine (cause of tension).
The plot
The main plot-line:
• revolves around the heroine & hero’s struggle to build a romantic relationship
• outside forces (at work or in their communities) try to keep them apart
• their own conflicting beliefs about modern society and the role of women also threaten to keep them apart
Keep sub-plots to a minimum:
• Only those that influence internal growth in the heroine should be developed.
Romantic tension should be built up until a satisfying conclusion is reached between the heroine & hero:
• i.e. when all obstacles between them have been overcome and love triumphs.
One or two intimate scenes should be included (though only between the heroine and the hero – no other boyfriends/lovers).
Your target readers:
• All those thousands of people who love Mills & Boon!
• Upwardly mobile black female readers.
• In terms of typical South African readers, think of those who currently read True Love, Move and Drum.
• Age groups: from teenagers to 50+, i.e. quite a broad group
These novels represent, in a striking way, a new departure in South African writing: the arrival in prose form of the mass-produced fantasy for black women. This is not to say that the romance has not long been a major part of South African popular reading habits. Afrikaans-language publishers like LAPA, NB Publishers, and Tafelburg have well-developed series which regularly outsell more literary novels, and the presence of a "Mills and Boon in Afrikaans" publisher similarly speaks to the popularity of the genre for Afrikaans readers. In English, Mills and Boon titles and stalwarts of the genre like Danielle Steel routinely appear near or at the top of bestseller lists. (154)The "new departure" has been made possible by changes in the political situation in South Africa:
Although popular fiction has long been part of the South African cultural landscape, it is only since the demise of formal apartheid that it could be said to have begun to flourish. During the apartheid years there was a strong critical perception that popular fiction abrogated the social and political mission to document injustice, challenge perceptions, and conscientize readers. The end of apartheid was interpreted as signalling the lifting of this literary-political injunction to be serious. The creative energies that have filled the void left by the departure of the "struggle aesthetic" in the years since 1994 have been most noticeable in the explosion of genres such as crime fiction, romance, chick lit, science fiction, gangster noir, and comedy. (156)However, they are not wholly lacking in "serious" elements. Warnes examines a number of romances in order to show how they "negotiate anxieties around enigmatic male behavior, around the workplace, and around the broader national economic issues" (162) and he claims that "the popular romance performs a [...] specific empowerment function, articulating for its reader a clear vision of ideal working conditions" (166).
frequent shifts of intensity in the translations towards but not quite in line with the Greek norms, indicating that the translators are under the simultaneous influence of British and Greek norms. The results suggest, however, that the Greek norms exert a stronger influence on the translators, mostly in relation to anger and fear, an outcome that goes against the assumptions of Polysystem Theory that the more powerful literary system, in this case that of the UK, will exert the stronger influence. This outcome could be attributed to the commercial pressure of the market on publishers of the chosen genre of popular romance.The rest of the abstract can be found here.
The Sci-Fi Romance Quarterly is an online magazine devoted to science fiction romance. Each issue includes news, reviews, opinion columns, and an original, exclusive short story–all for free!
a translation could be considered a type of invisible adaptation. In fact, global economic enterprises may actually prefer to downplay the "new readings" wrought by translation [...]. It falls to us to question the supposed transparency of translation and appreciate instead the ways in which a translation adapts the source-text. (160)Schell notes that cultural differences make
the social meaning of a novel's content inherently unstable. For example, because of differing cultural norms about adult children's relationship with their parents, the scene in which Cade defies his father for the sake of his wife might seem noteworthy to a Turkish reader but unremarkable to an American reader. In contrast, popular attitudes towards abortion are probably more conservative and conflicted in the United States than in the Republic of Turkey. (164)What is certain is that "Arda Gedik, the force behind HQN's Turkish publications for nearly two decades [until his death in 2011], saw these books as providing progressive role models" (169).
The link between gender and transgression is integral to both representing and understanding the controversy that surrounds popular works. To add to Jenks’ conclusion: we are both obsessed by transgression and the transgressor’s gender.
In this symposium we intend to consider how representations of transgressive acts are linked to gender, asking whether crimes are more punishable depending on the gender of the criminal, if certain transgressive behaviours are more acceptable for one gender than another, or if it is possible for transgressive acts to be represented without issues of gender being at the forefront of that representation.
How can crime writing be defined? Although crime fiction is traditionally regarded as a distinguishable literary form, what can be considered part of this genre? The various sub-genres that are encompassed under the title of crime writing, including the ‘whodunnit’, the Hard Boiled thriller, Golden Age narratives, and the ‘whydunnit’ psychological thriller are all so variable that a defining process becomes nearly impossible. [...]
 |
| Reading the Romance:Women, Patriarchy and Popular Literature 1984 - 1991 - 2014 |
It may be easy enough to see connections between popular romance written today and the novels of Jane Austen, but how do we explain how one leads through centuries and across oceans to the other? How do we present a history of women’s romance without exploring and establishing links to other writers, traditions, and events?
Mary Stewart is an important transition figure within 20th century romance. [...] Stewart combines the neo-gothic traditions of Daphne du Maurier and Victoria Holt with the traditional mysteries of Georgette Heyer and Mary Robert Rinehart to establish the foundations of the romantic suspense subgenre.
Together with her well-known contemporaries Kathleen Woodiwiss, Rosemary Rogers and Bertrice Small, Lindsey’s work was an integral part of the ‘Romance Revolution’ which injected sizzling sex scenes into the pages of the romance novel. It was a revolution that contributed to the Americanization of the twentieth-century romance novel.
This talk will take a closer look at romance writers’ relationship to feminism during the past twenty years, not by analyzing their novels, but by looking at their interviews and critical writings on the craft of romance.
for a study of male/male romance to develop at all, we need to build the theory from the ground up, beginning with the author. By “twisting” authorship, I hope to offer a critical model of authorship, that recognizes the particularities of male/male romance, particularly since the subgenre is largely written “by women for women.”
Writers reacted to the sneers and leers in two opposing ways. Some accepted the invitation and displayed personalized aspects of their sexuality for shock value, career promotion, or to reclaim control of defining their sexual selves in a patriarchal culture. Others contested the assumption that their personal sex lives were relevant to their work and chastised outsiders for intruding on their privacy.
In recent years, publishing has undergone a revolution, as dramatic as the invention of the Guttenberg Press. For the first time, authors are able to publish without the gatekeeping effects of publishers.
Kleypas’s Sara Fielding (whose name evokes a history of women authors) is a claim of authorial self-determination in a genre that is constantly battling for the right to define what it is (and is not).
This consoling narrative [Victoria Dahl's Talk Me Down], in which the truths told by romance can be easily and pleasurably recuperated, contrasts in several ways with the representations of gender, truth-telling, and the law in Dahl’s Twitter and Tumblr posts, which include impassioned, explicitly political reflections on gendered poverty, abortion rights, and access to birth control.
Gabaldon uses her position as the author to offer the “correct” interpretation to readers’ questions, all while creating an online persona that is friendly to those who agree with her, but caustic to those who do not. Her answers often require her to provide information that would not have been available to the reader, thus allowing her to extend her narratives beyond the novels themselves. In other words, her online forum allows her to keep writing her novels and position herself as the leading authority on them.
The talk will address Jayne Ann Krentz’s works and will give answers about changes within twenty-five years of her writing career
Jin Feng examines the evolution of Chinese popular romance on the Internet. She first provides a brief genealogy of Chinese Web literature and Chinese popular romance, and then investigates how large socio-cultural forces have shaped new writing and reading practices and created new subgenres of popular romance in contemporary China. Integrating ethnographic methods into literary and discursive analyses, Feng offers a gendered, audience-oriented study of Chinese popular culture in the age of the Internet.
We encourage analysis of cultural texts, phenomena, and industries both in terms of how they might operate differently in Canada and the United States and the ways in which they might straddle, or ignore, the border altogether. We invite proposals on both contemporary and historical cultural texts and contexts.Deadline for submissions 1 Nov. 2013. More details here.
Although submissions on any relevant area of interest are welcome, we particularly welcome papers focusing on the following in a cross-border and/or comparative context:
- book histories and publication contexts
- reading cultures and communities [...]
This three-day interdisciplinary conference will trace the representation of the country house in British literature and film between 1914 and 2014. The conference will explore how space, class and gender operate in the wealth of filmic and literary texts which have been concerned with the country house throughout the last century, as well as considering how it functions in documentaries, historical monographs and reality television. We invite 300-word abstracts (for 20-minute papers) on any topic relating to the country house.There's specific mention of "Romance Fiction." Abstracts should be submitted via email to countryhouseconf@ncl.ac.uk by 1 November 2013. More details here.
This conference seeks to challenge popular conceptions and perceptions of sexuality and disability. In addition to academic papers, we are particularly interested in opening up a space for the discussion of personal experiences of disability and sexuality and the role of sex workers, community programs and the work of sex educators. Inter-disciplinary and cross-disciplinary perspectives are sought on sexuality and disability, including cross-cultural and transcultural perspectives. Non-traditional presentations are encouraged including workshops, performances and round table discussions.
Proposals are invited for essays which explore non-normative representations of gender and sexuality in a range of contemporary popular fantasy, including, but not limited to: tv episodes and series, films, computer games and MMORPGs, novels and short stories, comics and graphic novels, role-playing games and fanfiction. [...]
This collection will consider the ways in which contemporary writers, artists, directors and producers use the opportunities offered by popular fantasy to exceed or challenge gender and sexuality norms. In contrast to many claims made about the fantasy genre being necessarily conservative/reactionary, this collection will explore the ways in which this genre can be and is being used to reflect on the contingency of our gender and sexuality norms. With this in mind, proposals are invited for essays of c.7000 words.
In 2015, a special issue of MELUS will showcase under-studied aspects of black print culture studies or book history. We are seeking scholarship that addresses, but is not limited to, the following questions:All essays should be between 6,000 and 9,000 words, including notes and works cited. [...] Please submit completed essays to Howard Rambsy II (hrambsy@siue.edu) by Dec. 15, 2013. More details here.
• How are contemporary print matters—ranging from concerns such as the publication of new print editions of literary texts by emergent and historical US black writers to online and open access publishing as well as to the operations of the mainstream publishing industry—shaping our understanding of what African American literature is becoming?
The second Lodz Fantastic Literature Conference aims to bring together experts in folklore, medieval and early modern literature and culture as well as contemporary fantasy literature to explore the fascinating relationship between supernatural creatures and humankind. For centuries these creatures have been seen in both positive and negative light – sometimes as benevolent neighbours, many a time as dangerous folk to interfere with, at other times still as tricksters positioned outside of the traditional dichotomy of friend or foe. Their cultural presence is a force to be reckoned within the study of pre-modern, modern as well as post-modern literature, and the current fascination of popular culture with their history and nature begs ever new questions about why they continue to seem so indispensible to us.Submissions of topics and abstracts (300-400 words) should reach the organisers no later than January 31st, 2014. More details here.
We would like to invite contributions that address the nature and function of the beliefs of past eras, their postmodern transformations, and especially those which trace the (dis)continuities in the ways in which these creatures have been imagined and perceived over the ages.
