Well, one price, anyway!
At this year’s Popular Culture Association conference there was enough interest in Lisa Fletcher's book, Historical Romance Fiction: Heterosexuality and Performativity (2008) that the publisher, Ashgate, decided to lower the price, making this important study much more readily available.
Originally it sold for about $99 USD, but the price is now going to drop to $39.95/£19.99. If you order on line from Ashgate, the price seems to be $35.96 /£17.99. Individual scholars and libraries are both going to be happy about that--and I'll be curious to see whether this change in the price puts Lisa's ideas into broader circulation, as the next few conferences come up.