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Wednesday, March 13, 2024

A new book (on Ethel M. Dell) and other new publications

Riding The Tosh Horse: Ethel M. Dell, A Written Life by David Tanner, published by Brown Dog Books:

The largely forgotten romantic novelist Ethel M. Dell (1881-1939) published alongside Rudyard Kipling and other literary giants but was vilified by George Orwell and P.G. Wodehouse among many. Ethel was a recluse, and actively avoided marketing herself as a personality in any way, but her formula was successful. She reached a very large audience publishing 98 titles and earning, at the height of her career, about £4M annually in today’s values. Her plots included a popular and heady mix of heterosexual, implicit same-sex relationships, sexual deviances, gratuitous violence, death and exoticised notions of Empire and masculinity. The veneer of Ethel’s plots was used to communicate her philosophies, her views on life and on her family.

Although being publishing alongside literary giants she did not receive establishment acceptance because of her style and no doubt envy of her substantial earnings. With an escapist and non-literary appeal to a lower middle class reader universe Ethel used a very successful multi-media marketing strategy with magazine serialisation, hard copy books, film, theatre and radio to reach this audience in the UK, the United States, Europe and the British colonies.

A forerunner to Mills and Boon’s success Ethel was very influential in setting the scene for mass market romantic fiction. Barbara Cartland stated that Ethel was her greatest influence.

Befeler, Paige (2022), LGBTQ(NA), Queer New Adult Fiction: The Emergence of a New Genre and Its Impact on the LGBTQIA+ Community. Thesis for Honors in Comparative Literary Studies, Wellesley College.
 
Kluger, Johanna (2024). "'On Thursdays We Shoot': Guns and Gender Binaries in Regency Romance Novels". Ladies in Arms: Women, Guns, and Feminisms in Contemporary Popular Culture. Ed. Teresa Hiergeist and Stefanie Schäfer, transcript verlag. 163-179. [The whole volume is available for free at the link given.]
 
Kluger, Johanna (2024). "Post-Trump masculinity in popular romance novels." Neohelicon. Online First. Open access.
 
Parnell, Claire (2023). "Algospeak and algo-design in platformed book publishing: Revolutionary creative tactics in digital paratext to circumvent content moderation." Paper presented at AoIR2023: The 24th Annual Conference of the Association of Internet Researchers. Philadelphia, PA, USA: AoIR
 

Ripoll Fonollar, Mariana (2023). Wording deeds: the figure of the suffragette in contemporary british fiction, Universitat de les Illes Balears. [This is a thesis which is not freely available. The abstract can be found here.]

3 comments:

  1. Well, that first one perked my interest something fierce, and the digital edition is very reasonably priced.

    Thank you!

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    1. I've read some of her romances and there's a lot of imperialism and racism in them, but I still liked them better than E. M. Hull's The Sheik. If you do get the book, I'll be very interested to read your review of it!

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    2. The book is in my wishlist; hopefully in the not too distant future....

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